{"title":"AMETHYST","description":"\u003cp data-start=\"28\" data-end=\"264\"\u003eAmethyst is a captivating gemstone admired for its rich purple colour, which can range from soft lilac to deep violet. Its vibrant tones and beautiful clarity make it one of the most popular and recognisable gemstones used in jewellery.\u003c\/p\u003e\n\u003cp data-start=\"266\" data-end=\"547\"\u003eA member of the quartz family, Amethyst is valued not only for its beauty but also for its durability, making it suitable for everyday wear. When cut and polished, the stone reflects light beautifully, giving rings, pendants, earrings, and bracelets a striking and elegant sparkle.\u003c\/p\u003e\n\u003cp data-start=\"549\" data-end=\"1007\"\u003eAmethyst has been treasured for thousands of years and was highly valued by ancient civilisations, including those of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAncient Greece\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAncient Rome\u003c\/span\u003e\u003c\/span\u003e, who believed the gemstone symbolised clarity and protection. Today, some of the finest Amethyst gemstones are mined in \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBrazil\u003c\/span\u003e\u003c\/span\u003e, \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eUruguay\u003c\/span\u003e\u003c\/span\u003e, and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eZambia\u003c\/span\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1009\" data-end=\"1164\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith its royal colour, brilliant sparkle, and timeless appeal, Amethyst remains a favourite choice for jewellery that is both elegant and distinctive.\u003c\/p\u003e","products":[{"product_id":"unheated-amethyst-7-9x7x5-3-facet-cushion-1-8-carat","title":"Unheated Amethyst 7.9x7x5.3 Facet Cushion 1.8 Carat","description":"\u003cp\u003eColour - 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